{"id":506,"date":"2012-04-15T19:58:13","date_gmt":"2012-04-16T00:58:13","guid":{"rendered":"http:\/\/southern-seo.com\/?p=506"},"modified":"2018-03-08T13:24:44","modified_gmt":"2018-03-08T18:24:44","slug":"keyword-research-101-google-adwords-keyword-tool","status":"publish","type":"post","link":"https:\/\/southern-seo.com\/?p=506","title":{"rendered":"Keyword Research 101 – Using Google Adwords Keyword Tool"},"content":{"rendered":"

When people use a phrase or a term when they search Google or other search engines to look for a particular product, service or information, the businesses who sell those products or services would want to be found on Google\u2019s page one, above millions of others. For this to happen, one must know which of these phrases or terms \u2013 called keywords \u2013 will be used by the most people to search for that product or service. Identifying these most common search terms and the search volume in a given period is called Keyword Research.<\/span><\/span><\/p>\n

If you\u2019re a beginner in SEO (Search Engine Optimization) and bumped into this article, I suppose you have already been reading a lot more about SEO, even before hitting this page, and been advised by most SEO beginner\u2019s sites that targeting a good Keyword(s) is the key to a successful SEO campaign.
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That is certainly true and you\u2019ve come to the right page to learn the basics of Keyword Research. You may know something about this, but we\u2019ll start with the Basics. <\/span><\/span><\/p>\n

There are a handful of Keyword Research Tools one can find. The most popular tool may be the Google Adwords Keyword Tool. It is an official product from Google, which gives us a traffic estimation of target keywords. It is an online free tool which allows you to see numbers and data from the most popular search engine, Google, and what people search on their sites. Many times the word YOU use for a product or service may not be what the \u201clayman\u201d uses during the search. For example, if you sell \u201cdeoxyribonucleic acid kits\u201d you might be searched for more often as \u201cDNA kits.\u201d You must know these commonly searched terms if you want to be found by those looking for your product or service. The Google Adwords Keyword Tool will give you what your website visitors really use to search and how many people are looking for that term, both nationally and globally. Through this pertinent data, you can choose the most efficient keywords for your website. <\/span><\/span><\/p>\n

Let\u2019s have a look at this tool. When we go to http:\/\/adwords.google.com\/keywordtool<\/a>, we will be routed to the page that looks like the image below.<\/span><\/span><\/p>\n

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\"Google<\/a><\/p>\n

There will be times the page will ask us to type in a Captcha. We\u2019ll just do so and click on Search. We\u2019ll then set-up the options and filters by 1) clicking on Advanced Options and Filters before Finding Keywords. A page that looks like the image below will show up.<\/span><\/span><\/p>\n

\"Set-up<\/a><\/p>\n

This column is for the 2) Match Types or the Keyword Matching Options. The three keyword matching options determine how we find keywords after the Keyword Tool is generated.<\/span><\/span><\/p>\n